Writing in what is now known as Plain English or Plain Language can make your thoughts stand out in a sea of information. This is essential for those creating business, government or academic documents.
This style involves using clear and concise sentences and simple words to make ideas quickly understandable to the public. Some years ago, the Securities and Exchange Commission in the United States advocated this practice. Its staff published A Plain English Handbook, which is still available online. Since then, those in other countries have also adopted this approach. For more information on this subject, do a Google or youtube.com search.