Creating a positive and professional image on the internet depends on your having a website that can help you shine.
High-quality writing on the site of your legal, medical or other professional practice or company is critical to achieving this goal. This is because it’s read by those who can become great clients, employees, referral sources, vendors and project partners.
Your text should be clear and concise and free of technical jargon. Use a large-sized font with black letters on a white background. Write at a level between the eighth and twelfth grade. To do this, use Microsoft Word’s readability statistics feature. Have only a few homepage links to offer viewers quick access to what they need. Provide contact information for all staff. Have your site’s text and design critiqued by a writing consultant to improve it.
Doing all of this should help you be successful.
Jan Kilby, Writing Consultant 